Getting beneath the surface
Every organization has a deep story
Deep story exploration
“We’d like to get at the essence of what our company is about, and be able to articulate it in a way that people can really feel and be moved by.”
Deep story seminar
“We’d like a presentation on how you’ve used your deep story model to help companies connect with and express who they are, what that’s made possible for them, and how it might matter to us.”
Purpose workshop
“We’re interested in a half-day workshop on the heart of our work, how the team might personally connect with it, and perhaps even discover meaning.”
Creative exploration
“Our storytelling hasn’t quite captured what we’re about. We’d like help exploring ways of expressing ourselves that might connect more deeply.”
Experience and expertise
Brand leadership
Founder, Studio Jelly; Strategic & creative direction for B Corps, non-profits, arts & culture, and purpose-driven organizations
Creative direction
Nike, Starbucks, Google, Timberland, Coca-Cola, Fully, Portland Timbers, Dr. Bronner’s Magic Soaps, Wikipedia, more
Executive leadership
Exec. Creative Director, Wieden+Kennedy; Group Creative Director, The Martin Agency; Exec. Creative Director, Wieden+Kennedy Amsterdam
Brand education
Founding faculty, VCU Brandcenter; Founder & Director, Wieden+Kennedy 12; Training creative leaders for Apple, Google, W+K Portland, New York, Amsterdam, Tokyo, Shanghai
Clients say
“Hiring Jelly is one of the best decisions we have made as an organization. Not marketing decision — best decision, period.”

Merritt Paulson, CEO
Portland Timbers
“Jelly helped us explicate and manifest our soul in such an awesome way. Uniquely able to listen and translate who we are. Our success has been in no small part because of his work.”

David Bronner, CEO
Dr. Bronner’s Magic Soaps
“Invaluable. Jelly helped us know ourselves better and more confidently tell our story. A transformative brand journey.”

David Kahl, Founder/CEO
Fully furniture
“Cut through the details and got to the heart of what we do and why we do it.”

Blake Shell, Exec. Director
Oregon Contemporary
“Able to get us to express aspirations and meaning often buried beneath the surface.”

Nolan Lienhart, Principal
ZGF Architects
“Bigger than a brand identity, working with Jelly gave us clarity of purpose. The work reflects our greatest aspirations and reminds us of who we are. It is a compass.”

Sarah Hacker, Principal
Hacker Architects
Your deep story
What story wants to be told through you?